Compare

recSEO vs a copywriter

Most agencies that publish anything are paying a freelancer per piece. The writing is usually fine.

The problem is that a copywriter writes what you brief. Deciding what to write, and why, stays your job, and that’s the part that quietly stops happening in a busy month.

A freelance copywriterrecSEO
Who picks the topicsYou brief themWe do, from your site and from search data
What arrivesThe piece you asked forTwo to six posts a month, each labelled visibility or credibility
Your timeBriefing, chasing, reviewingReviewing. Nothing to brief after the call
Who checks itThe writerAn ex-recruiter, then an expert copywriter
If a detail is wrongA revision roundYou have the file. Change it
PriceTheir rate, per piecePublished, on one page

The honest case for a copywriter

A good copywriter who knows your market will write a better single piece than any process will. If you’ve that person and one strong post a month is enough, keep them.

They can also interview you. We don’t, which is covered below.

Where a copywriter is genuinely better

We write from your website and a short call, so anything that lives only in someone’s head doesn’t reach the page unless you tell us.

That’s why posts arrive as editable files. You know your placements better than we do, so you change what needs changing before it goes live.

Questions

Your questions, answered.

Can we keep our copywriter as well?
Plenty do. recSEO for the monthly blog, your copywriter for anything that needs interviewing. Different jobs.
Who actually writes the posts?
AI writes the first draft against a strategy built for your agency. Toni, who recruited before she wrote for recruiters, edits every one.
How many revisions do we get?
None, and it costs you nothing. You get editable files and upload them yourself, so there’s nothing to request.

The price is on the page

No estimate form, no discovery call before you can find out what it costs.