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recSEO vs an AI tool

Worth saying first: AI writes the first draft of a recSEO post too. Anyone selling content at this price and telling you otherwise isn’t being straight with you.

So the comparison isn’t human against machine. It’s what happens either side of the draft.

	A self-serve AI tool	recSEO
Who decides what to write	You, from a prompt	We do, from your site and from search data
What it knows about you	What you type in	Your case studies, specialisms, team and current search position
Who reads it before you publish	Usually nobody	An ex-recruiter, then an expert copywriter
What each piece is for	Not usually stated	Labelled visibility or credibility
Your time	Prompting, generating, editing	Reading the posts and uploading them

The failure mode isn’t bad grammar

A decent AI tool writes perfectly fluent copy. That’s exactly the risk. Four confident, slightly generic posts a month tell every buyer on your site that nobody senior was involved.

Your buyer is usually checking you out after a cold call. That’s a credibility test, and generic content fails it quietly.

What the human step is for

Catching the sentence that’s subtly wrong about how recruitment works, which a general model produces regularly and a non-recruiter never notices.

And taking out the tells. The tricolons, the “in today’s competitive landscape”, the confident summary of nothing.

Questions

Your questions, answered.

So you’re an AI tool with a person on top?

The person is the reason it works, but yes, AI writes the first draft. We’d rather say so than pretend a room of writers is producing eight posts a month at this price.

Will Google penalise AI written content?

Google judges content on whether it’s useful, not how it was made. What causes trouble is publishing at volume with nothing behind it, which is what the strategy and the human edit exist to prevent.

Will this get us mentioned in ChatGPT?

We won’t promise that. Doing the search work properly tends to help, but third party directories drive AI answers more than your own site does.

The price is on the page

No estimate form, no discovery call before you can find out what it costs.

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