In short: They do three different jobs. A blog post on your own site is the long-term asset that ranks on Google and builds credibility. A Pulse article is that same thinking republished on LinkedIn, where LinkedIn's stronger domain can get it onto Google faster while your network reads it. LinkedIn posts are the distribution that drives people to both. Used together, one idea becomes a blog post, a Pulse article and a run of LinkedIn posts, each one reinforcing the others on Google, in AI answers, and in front of the people who hire you.
This is the question we answer most often. Recruitment agency owners know they "should be doing content", but they are not sure how the pieces fit, or why they would publish the same idea in three places. The three do different jobs, and recSEO treats them as one system rather than three separate chores. (recSEO is, in effect, a marketing service for recruitment agencies, so joining these channels up is the whole job.)
Why does any of this matter for a recruitment agency?
Your buyers rarely google "recruitment agency". The hiring managers, founders and boards you want as clients google their problem: whether to hire contract or permanent for a lab expansion, when to use retained search for a first commercial hire, how to write a brief that gets them the right shortlist. Your candidates google theirs.
If you have published the content that answers those questions, your site is the one they find first. And a bank of high-quality posts does a second job: when someone you have cold-called or been referred to does their due diligence, a readable site full of useful, high-quality pages makes you far easier to trust and to hire. Content is how a recruitment agency gets found on Google and how it gets recommended by ChatGPT and AI search. The three channels below are three ways of getting the same thinking in front of those people.
What does a blog post on your own site do?
A blog post on your own domain is the foundation. It is the asset you own: it lives on your site, it compounds, and it keeps working for years. Done properly, it ranks on Google (and gets cited in AI answers) for the exact problem your buyer searched, and it carries your credibility with a named author and a proper bio.
The one catch is time. A newer agency domain has to earn its authority before Google trusts it near the top. That is real, and it is exactly the gap the next channel fills. If you are weighing up whether it is worth starting at all, we wrote a separate post on whether your recruitment agency needs a blog.
What is a Pulse article, and why publish one?
A Pulse article is long-form content published on LinkedIn, using LinkedIn's own article format. It is the same idea as a blog post, rewritten in the right tone and structure for LinkedIn.
The reason it is so useful is the domain. LinkedIn's domain is far stronger than a young agency website, so a Pulse article can rank on Google for your topic while your own site is still earning its authority. It is often the faster route onto page one. On top of that, your network reads it in the feed, and you can publish it from your personal profile and from your company page.
There is one honest nuance, and it is the reason Pulse is not the whole answer: a Pulse article builds authority on LinkedIn's domain, not on yours. It is a brilliant visibility strategy (plenty of people, us included, use it deliberately), but if LinkedIn is the only place you publish, you are building someone else's asset. That is why the smart play is to do both: use Pulse to get seen now, and keep publishing on your own site so the long-term asset is yours.
How do LinkedIn posts fit in?
Shorter LinkedIn posts and carousels are the distribution layer. They put the idea in front of your buyers where they already spend their time, and they link out to the blog post and the Pulse article. They also warm the room: by the time you reach out to a prospect, they have already seen you turn up with something useful, so the conversation starts warmer than a cold message ever could.
So how do they work together?
Start with one piece of real thinking: an insight from a placement, a question clients keep asking, a view you hold that the market needs to hear. Then give it three lives.
- Write it as a proper blog post on your site. This is the long-term SEO and GEO asset you own.
- Rewrite it as a Pulse article on LinkedIn. This ranks faster on the back of LinkedIn's domain and reaches your network at the same time.
- Tease and distribute it with LinkedIn posts and a carousel that link back to both.
Over a few months, this is how you come to own the search results for your buyers' questions on both Google and AI, while building credibility and a warm audience in parallel. And it runs in both directions: a Pulse article that performs can be bulked out into a full native blog post on your own site, and a strong blog post can be condensed back into a Pulse article and a fortnight of LinkedIn posts. Nothing is written once and forgotten. If you want the mechanics of getting the posts themselves right, we cover that in how to write a recruitment blog post worth reading.
Doesn't publishing the same idea three times feel repetitive?
No, because each version is rewritten for its surface and reaches a different audience at a different moment. The blog post is longer and built to rank; the Pulse article is structured for LinkedIn; the posts are short and made to be scrolled past until one stops someone. Google rewards the depth of the full post. LinkedIn rewards the distribution. The reader who finds you on Google in six months and the one who sees your carousel on Tuesday are rarely the same person, and both end up at your door.
Should I post on my own blog or on LinkedIn Pulse?
Will a Pulse article rank on Google?
Can I turn a Pulse article into a blog post, or the other way around?
How many LinkedIn posts can I get from one blog post?
Do I have to do all three to see results?
recSEO writes SEO, GEO, and AEO blog content built specifically for recruitment agencies, so you get found by hiring managers in your niche and look like the credible choice when they check you out. If you want to see what that looks like for your agency, reach out to Toni or book a call.
